Marketing Audit
Marketing Audit ServicesAs a service to our clients, DiSanto, Priest & Co. offers a basic Marketing Audit. The marketing audit is to your marketing department what a financial audit is to your accounting department. It’s a review of your company's marketing environment, objectives, strategies, and activities, and can identify operational strengths and weaknesses and recommend improvements to your company's marketing plans and programs. The marketing audit follows a logical, predetermined framework - an orderly sequence of diagnostic steps, and considers major factors affecting marketing performance such as:
The process is designed to be broad in nature and requires nominal client time commitment while yielding maximum advisory value. The audit process is facilitated by our Director of Marketing, Bill Mitchell, who brings more than 30 years experience in strategic planning and marketing to the process. As agency principal for a leading High-Tech Marketing Communications and Public Relations agency Bill has helped launch dozens of companies and products. He was also Vice president of Marketing and Sales for a $40 million computer-based process control systems manufacturer and has managed and directed independent representative and distributor sales forces. Bill has also served as Marketing Communications Manager for a Fortune 100 specialty and consumer products company. Author of numerous articles and seminars on marketing, planning, positioning and communications, Bill is a regular business commentator on a regional NBC television affiliate. |
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